Our Journal
April 5, 2024
A time of reflection & introspection for the global Muslim community, the Holy Month of Ramadan may pose as real challenge for certain brands to stay afloat due to shifts from the regular consumption-centric culture of the public to a more mindful & refined lifestyle. Generic & gimmicky marketing tactics are often met with criticism of being distasteful & tone-deaf, making it important for brands to present unique ways of connecting with the Muslim audience, embrace a more inclusive & wholesome approach that fosters social responsibility, celebrate cultural perspectives & resonate the evolving values of the diverse global community observing […]
September 15, 2023
Leveraging Media to Build a Thriving Business In recent years, there has been a significant shift in the business landscape, with Millennials and Generation Z taking center stage as the driving force behind a surge in entrepreneurship. Unlike previous generations, these young entrepreneurs are more focused on starting their own businesses, where according to studies, around 70% of them have a high-spirit of entrepreneurship, more than any other generation in time. More importantly, they are harnessing the power of media and social media to hype their ventures, attract clients, and increase engagement. For these reasons, let’s explore the rise of […]
August 3, 2023
The media landscape has undergone significant transformations in recent years, driven by advancements in technology, changing consumer behaviors, and evolving business models. Media agencies have had to adapt and evolve to keep pace with these changes, providing supplemental services to cater to the shifting demands of both consumers and brands. Let us explore the future of media and how media agencies are reshaping their strategies to stay relevant in this rapidly changing landscape.👇 The Shift in Media Consumption Traditional forms of media, such as print newspapers and television, have seen a decline in popularity as digital platforms continue to gain […]
May 9, 2023
How AI is Reshaping the Future in Media Artificial Intelligence (AI) has rapidly grown in popularity over the last few years, and it’s not hard to see why. More than 35% of business worldwide have now reported using AI for their daily business and the global AI market is expected to reach USD 1.59 trillion by 2030. With the ability to process and analyze data faster than any human could ever hope to achieve, AI is revolutionizing industries across the board. From chatbots to self-driving cars, tourism to healthcare, finance to media, AI is reshaping the future in ways we […]
December 28, 2022
What is Social Proof? In 1984 American Psychologist Dr. Robert Cialdini coined the term Social Proof in his book “Influence- The Power of Persuasion”. The concept is based on the impact of feedback & endorsement, the natural tendency we have to adapt to suggestions and emulate our behaviour according to positive affirmations. How to effectively leverage your business with the right (and ethical) Social Proof methods? Here’s what we would do – Case Studies Case studies are formally written content that provides insights on the successful or favourable outcomes & experiences of interacting with the brand, purchasing a product, or […]
November 11, 2022
A CTA or Call to Action is the prompt on your web & social media content that asks the user to engage & take action, they come as buttons & links and are often worded in an imperative tone & with a sense of urgency aimed at compelling the user to take a specific & measurable action. CTAs are best when they are concise & some work better than the other, the key being to understand your prospects and the phrases that elicit desirable responses from them. They can be incorporated anywhere provided the marketer knows when & how to […]
August 9, 2022
The landing page or ‘lead capture page’ is the single web page that you’re directed to when clicking on the search engine result of your business. One cannot afford to miss out on optimizing the landing page as it’s the first visual impression of your brand to the public, making it an important factor in lead generation. Since the actions a visitor takes on a landing page determines your overall conversion rate, here are some of the best practices that come in handy when crafting the perfect sticky landing page for your business – Demonstrate Use & Benefit of Product […]
July 26, 2022
Wondering how to keep your website & social media accessible – well you’re in luck! Accessibility & Equality are one of the main key pillars when it comes to browsing the web therefore, accommodating users with disabilities is a must which allows them to tailor their experience to meet specific needs and preferences while accessing websites. Leading global brands make use of AI powered accessibility solutions like Userway and accessible, making them more inclusive of their audience & cater to them with ease and comfort. Nowadays, Content & Business owners in the UK & USA are required to be compliant […]
June 17, 2022
Digital Marketing often requires a 360° approach in terms of creating brand content, using proper campaign channels, managing productivity, and keeping track of analytics. While so many marketing experts around the world are streamlining their digital market process and automating tasks through using paid and freemium services from numerous digital marketing solution providers, it can be rather nerve-wracking at times to know which service to use. That is why we’ve compiled a list of the top 10 tools and services we recommend for you to utilize in 2022 to ease your digital marketing experience! CANVA – GRAPHIC DESIGN Canva […]