Our Journal

July 27, 2020

Organic Marketing vs. Paid Ads: what do marketers prefer?

If you ask any business owner about their objectives for their social media platforms, follower count is bound to be on top of the list! Business owners and marketers alike have been exploring different ways to increase the number of followers on different social media platforms, as well as keeping their audience engaged. Although there are many ways you can increase the number of followers on your social media platforms, all these methods can be categorized into two groups, organic marketing, and paid ads. INDEX Media has conducted a survey to understand how millennial marketers and entrepreneurs prefer to increase […]
July 16, 2020
Did your online shopping increase during COVID-19

Did your online shopping increase during COVID-19?

Staying at home during quarantine changed consumers shopping habits. The majority of people were dragged to switch to online and mobile shopping for groceries, daily necessities, and other important products. Not to mention that it was also the first time for many consumers to adopt this practice during COVID-19 outbreak. According to a new survey conducted by INDEX Media to its followers, 83% of the surveyed people confirmed that their online shopping increased during Covid-19. They also said that shopping online was almost the only option they had out of necessity or practicality. Some of the surveyed mentioned that shopping […]
July 9, 2020

How do you get your social media designs?

Facts indicate that the power of visuals to attract attention and drive traffic to your social media accounts can’t be denied, and it is the reason behind why business owners and bloggers are more interested in working with professional graphic designers to create an engaging image for their social media platforms. But what if you are not a designer or you can’t afford one, how do you get your social media designs? A question that INDEX Media have asked to its followers through a survey. Nearly half of the surveyed people said that they do their personal online researches to […]
June 28, 2020

What We Learned During Quarantine!

A flash back to how we were in the first days of quarantine, we recall what we worried about, feared, and hoped. The question now is: what have we learned throughout this pandemic? Are we still the same?and how has COVID-19 changed our perspectives in life? “INDEX Media”conducted a survey for its audience on what they learned in the last few months, and what are the new skills that they gained during this pandemic.42% of the surveyed people said they’ve learned cooking, while 12% were more engaged in sport activities and did Yoga. 10% said that they spent their time […]
May 11, 2020

Over the past four months

Since 2 January 2020 INDEX Media has been handling media coverage to the largest events in the region, to name a few, AEEDC Dubai - UAE International Dental Conference & Arab Dental Exhibition, DUPHAT - Dubai International Pharmaceutical & Technology Conference & Exhibition and Innovation Arabia 13. The coverage was been production, social media and PR in addition to being the media agency for these events where all designs, translation and marketing were done by INDEX Media. […]
April 8, 2020
Making Work from Home work for you!

Making Work from Home work for you!

It is said that things can change in a blink of an eye. This is exactly what happened over the last few months. The world is going through a situation that most people would never imagine that they might witness in their lifetime. Unprecedentedly, hospitals are overloaded, companies changed their way of doing work and cities are in complete lockdown. While waiting for this pandemic to pass and in line with the government instructions and as an effort to be socially responsible and safe, most people are currently working from home. While trying to adjust to the new work situation, […]
December 23, 2019

“Content is King”

“Content is King”, a famous phrase in the marketing world that was said years ago, but still proves to be true. What does it really mean? It dates back to January 1996, when Bill Gates, Microsoft founder, wrote and released an essay that stated the importance of content, and how he thinks that most of the money made on the internet will be made through content. Content is a broad term for material that is heard, seen or read. It is the essence of marketing and the source of value for any platform. Content is the boat on which the […]
September 29, 2019

What makes viewers click like?

With over 1 billion active users worldwide, Instagram has become one of the most, if not the most, popular photo sharing platform in the world! But with thousands of photos being posted per minute, it can be a little challenging to keep up. Digital marketing professionals and content creators put a lot of effort into coming up with the most captivating shots, the most engaging captions and the most valuable content, but what makes the audience double tap? Would a smart and catchy caption get the same number of likes as a post that has an appealing image and no […]
September 16, 2019

Mistakes brands make on Social Media

If we go back in time to 10 years ago, we bet no one would’ve thought that social media could help make or break a brand, right? But it is 100% possible (proven even) for a brand image to be severely affected by the way their social media is handled. Some brands’ social media game is so strong, that it actually single-handedly increased their sales and profit! Some other brands however, have not quite received the memo! The golden question here is: what do I need to pay attention to in order to avoid ruining my brand image through social […]