What is Social Proof? In 1984 American Psychologist Dr. Robert Cialdini coined the term Social Proof in his book “Influence- The Power of Persuasion”. The concept is based on the impact of feedback & endorsement, the natural tendency we have to adapt to suggestions and emulate our behaviour according to positive affirmations. How to effectively leverage your business with the right (and ethical) Social Proof methods? Here’s what we would do – Case Studies Case studies are formally written content that provides insights on the successful or favourable outcomes & experiences of interacting with the brand, purchasing a product, or […]