In a world where the good, the bad and everything in between spreads at the speed of light, brand image is one of the most important thing in any business. People spread news and feedback about almost anything, and with a strong brand awareness strategy and excellent services or products, you can be sure they are spreading the positive. But what exactly is brand awareness?
What: In a nutshell, brand awareness means that consumers know your brand, trust your brand, and choose your brand. You want your brand to stand out from the crowd and be people’s choice, over and over again. A few examples of companies that have nailed brand awareness, are Google, Coke, and Apple, among many others.
Think about it this way: when you have a question, which phrase are you more likely to use to describe searching for it? Is it “I’ll search for it” or “I’ll Google it”? In fact, Google has done so well in implementing brand awareness, that the word “Google” is now a verb in the dictionary! (Don’t believe us? You can Google it! )
Why: well its simple, brands that have successfully established brand awareness are more likely to be picked over competitors. When a brand’s name has been implemented into people’s daily lives, consumers will gravitate towards it based on the trust the brand has formed with them.
Since it is so important to implement brand awareness, how do you go about it?
How: The first step to implementing brand awareness is to plan, plan and plan some more. Establish your brand massage and always make sure it’s consistent regardless of your different yearly marketing strategies, campaigns or products.
Providing valuable content is a good way to implement brand awareness and build trust through becoming a source of information that people can come back to and rely on. Always think of how your viewers will benefit from the content you’re providing and always try to link your name to the positive.
Another important factor is humanizing your brand in a way that will make people connect to you on a personal level, while still providing them with value. This in itself, is capable of bridging the gap between consumer and business, and will make your brand stand out. Think of conducting campaigns that serve a purpose or tackle an existing issue in your community.
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Social Media Executive