“Content is King”, a famous phrase in the marketing world that was said years ago, but still proves to be true. What does it really mean?
It dates back to January 1996, when Bill Gates, Microsoft founder, wrote and released an essay that stated the importance of content, and how he thinks that most of the money made on the internet will be made through content.
Content is a broad term for material that is heard, seen or read.
It is the essence of marketing and the source of value for any platform. Content is the boat on which the viewer takes the journey of the brand story, and lives the full experience.
However, not every written or produced material we see is considered to be valuable content. Content offers value and strengthens the bond between a brand and its audience, which in itself boosts the viewer’s trust in the brand.
And that’s how Content Marketing emerged. Through trial and error, brands noticed that their weakly produced and placed advertisement were being overlooked by viewers and they quickly started to understand that in order to build a steady audience base, valuable content should be provided regularly.
What do we mean by high quality content?
We mean content that serves a purpose, content that is interesting and relatable, optimized with keywords and targeted towards the right audience.
Content is not only used to build a strong audience base, but also helps in improving brand awareness, generate leads and improves search engine ranking.
How do I create High Quality content?
The first step of creating high quality content is simple, all you need to do is understand your brand and the audience that follows you.
Performing regular studies that help in defining buyer persona will immensely aid in your content creation efforts.
Keep in mind that good content is always well researched, well written and well executed. This in itself will help your content stand out in the sea of content that is pouring daily on social media platforms.
Remember that good content does not need to be over the top or packed with fancy words. As long as it’s reliable, well delivered and aimed at the right people, it will be heard and will make a difference.
Noor Al Sheikh
Social Media Executive