In ads, content is king, in posts, content is king, in press releases, content is definitely king, but is that also the case for websites?

We are INDEX Media, a group of creative millennials who are always trying to come up with the most creative content for our clients, but for some reason, always end up picking at each other when trying to decide whether design or content is superior and deserves the most attention.

To end this once and for all, we decided to turn this into a survey for millennials and asked our audience what is more important to them when browsing a website, its design or the content.

Drum roll, please…

And the winner is… both! To our surprise, the results were split in half, 50% voted for content and 50% voted for design.
As it turns out, it is equally important to have a website that’s well designed and includes useful content that’s easy to read. So how do you make sure your website stands out?

Trust the pros!

Hire a web developer that understands website design, and can help your website stand out from your competition. A website should be visually appealing and includes good aesthetic elements like colors, typography, and balance. It should also be easy to navigate, the menu should be easily accessible, adequately branded and most importantly, mobile-friendly and consistent. Invest in the work of a good web designer that understands your vision and is able to bring it to life!

Get creative!

Make sure your content reflects your business the best way possible by adhering to your brand’s tone of voice! Always remember to include content that is researched properly and does not promote any false information. Pair your beautifully written texts with high resolutions images and videos, and you have yourself a website that your audience will enjoy browsing. Take it to the next level and always make sure your content is relevant and up to date, and utilize SEO keywords to help your website rank better in search engines!

Follow us on Instagram to take part in our weekly surveys, and make sure you visit our other social media accounts to get to know the latest in the world of Design, Social Media, PR and Marketing!