A CTA or Call to Action is the prompt on your web & social media content that asks the user to engage & take action, they come as buttons & links and are often worded in an imperative tone & with a sense of urgency aimed at compelling the user to take a specific & measurable action.
CTAs are best when they are concise & some work better than the other, the key being to understand your prospects and the phrases that elicit desirable responses from them. They can be incorporated anywhere provided the marketer knows when & how to use what words.
Like any digital element, the CTA too can be assessed through its metrics & its effectiveness gauged through user interactions (measured in clicks/taps or scans in case of QR Codes), marketers often conduct A/B testing with a variety of CTAs to get insights on which phrases work better
Examples of CTA’s include –
The CTA being the ultimate step prior to conversion proves detrimental to your overall sales & performance, that’s why we suggest to be aware of these CTA best practices
At INDEX Media we know what works best & use the right blend of Digital Marketing techniques powered by quality content curation, if you found this article insightful for your brand, reach out to us today at firstname.lastname@example.org for a quick consultation of your brand’s digital marketing needs