Digital Marketing often requires a 360° approach in terms of creating brand content, using proper campaign channels, managing productivity, and keeping track of analytics.

While so many marketing experts around the world are streamlining their digital market process and automating tasks through using paid and freemium services from numerous digital marketing solution providers, it can be rather nerve-wracking at times to know which service to use. That is why we’ve compiled a list of the top 10 tools and services we recommend for you to utilize in 2022 to ease your digital marketing experience!

1. CANVA – GRAPHIC DESIGN

Canva is a free online graphic design tool that requires no graphic design experience at all. It was made primarily for students and small businesses as a lucid platform for effective but simple content creation needs, but many people started using it because of its easy-to-use interface. Canva’s library features a ton of thematic social media layouts and templates for every occasion like school presentations, business projects, and even celebratory events like birthdays and social media posts.

2. GOOGLE TRENDS – TRENDING TOPICS

Google Trends analyzes the popularity of top search queries in Google’s search engine across several regions and languages. The site displays powerful data information and gives insights about current trends and keyword research. So, if you’re looking to know the top stories and events from around the world, Google Trends is a great place to start.

3. HUBSPOT – CRM

HubSpot is a wholesome SaaS platform mainly used for lead generation and customer retention. Through its simple UX and unified codebase, HubSpot enables brands to manage marketing, sales, content, and even customer service. You can use each tool alone or combine them all to create a rich campaign that will also produce useful data for you to consider in the future.

4. UNSPLASH – STOCK IMAGES

So, you need high quality images for your campaign or project but you don’t have a high-quality camera. Then you research the web for a picture to use but now you’re worried about copyright infringements. No need to worry because Unsplash has you covered! It features photo and image content from over 265,000 contributing photographers that includes more than 3.5 million photos to use for commercial and personal projects. The best part about it though? It’s all free!

5. ANIMOTO – VIDEO ANIMATION

Animoto is an easy-to-use online video creation platform and sharing tool that is cloud-based, so no need to download any software. Animoto helps create compelling and attractive clips from videos and photos without even needing any prior video editing skills. Animoto is also a free classroom tool for students and educators, and also offers a free version that allows you to create simple videos forever. Other plans include faster services and access to a vast library template with a team of video experts ready to consult for assistance and creativity.

6. OPTIMONK – LEAD CAPTURE

OptiMonk is a free conversion optimization tool that allows you to create, personalize and launch popups, sidebars, notification bars, and full screens without coding. With an emphasis on conversion and exit intent messages, the platform’s behavior-based targeting creates non-disruptive interstitial content designed to keep your audience engaged for longer periods. They are so confident about their service that they claim their Monk will eat his hat if their service cannot earn you an extra 10% in revenue!

7. HOOTSUITE – CONTENT MANAGEMENT

Hootsuite is one of the top names among social media management platforms and claims to be the world’s most widely used social media management solution. It covers many aspects of a social media manager’s role in a single platform where users are able to curate engaging content, schedule posts, measure ROI, and even manage your team members. They also offer training and coaching in social marketing, expert certifications, and customer care to ensure your success.

8. REBRANDLY – LINK SHORTENING

Sometimes the links you share to your content can be long and unattractive. Rebrandly allows you to use a custom domain name to create short URLs. You can register a domain name directly with Rebrandly and shorten all your links in a fast and easy method without even having any tech knowledge. Unlike its competitors, Rebrandly links are simple to remember, easy to pronounce, and they even help to promote your brand.

9. ZAPIER – AUTOMATION

Posting the same content manually on every app can be annoying, time-consuming, and leaves you open to committing more mistakes. Zapier is a popular automation tool with free and paid services that saves you time from doing repetitive tasks between two or more apps. Zapier conveys actions from one platform to another on what actions to perform, either duplicate or other, creating an effective harmony simultaneously between various apps used for your brand or team.

10. SEMRUSH – SEO

Semrush is a multipurpose tool that is usually used by larger businesses and Fortune 500 companies to ensure greater online visibility and discovering valuable marketing insights. Their tools focus on services like SEO, PPC, SMM, Keyword Research, Competitive Research, Content Marketing, Marketing Insights, and Campaign Management. Semrush also collects information about online keywords gathered together from the search engines of Google and Bing. Semrush offers a free plan with limited use and paid plans depending on the size of your marketing needs.

Now you have a good idea where to start. Begin by using one platform that will serve as the foundation for a solid digital marketing campaign, and then try venturing into using a combination of the tools and services listed above to greater enhance your project.  However, remember that collecting data is the most important part to better understanding your customer base, even before you begin your marketing campaign.

Getting to know you and your potential client-base is the first task we love to take on at INDEX Media. This is what helps us to implement innovative Digital Marketing techniques that deliver effective campaigns empowered by high-quality content curation.

Still feel like you need more help or information? We’d be more than happy to invite you for a free consultation regarding your brand’s digital marketing needs. Send us a line at marketing@indexmedia.ae and we can get started today!