A time of reflection & introspection for the global Muslim community, the Holy Month of Ramadan may pose as real challenge for certain brands to stay afloat due to shifts from the regular consumption-centric culture of the public to a more mindful & refined lifestyle. Generic & gimmicky marketing tactics are often met with criticism of being distasteful & tone-deaf, making it important for brands to present unique ways of connecting with the Muslim audience, embrace a more inclusive & wholesome approach that fosters social responsibility, celebrate cultural perspectives & resonate the evolving values of the diverse global community observing […]

Leveraging Media to Build a Thriving Business In recent years, there has been a significant shift in the business landscape, with Millennials and Generation Z taking center stage as the driving force behind a surge in entrepreneurship. Unlike previous generations, these young entrepreneurs are more focused on starting their own businesses, where according to studies, around 70% of them have a high-spirit of entrepreneurship, more than any other generation in time. More importantly, they are harnessing the power of media and social media to hype their ventures, attract clients, and increase engagement. For these reasons, let’s explore the rise of […]

The media landscape has undergone significant transformations in recent years, driven by advancements in technology, changing consumer behaviors, and evolving business models. Media agencies have had to adapt and evolve to keep pace with these changes, providing supplemental services to cater to the shifting demands of both consumers and brands. Let us explore the future of media and how media agencies are reshaping their strategies to stay relevant in this rapidly changing landscape.👇 The Shift in Media Consumption Traditional forms of media, such as print newspapers and television, have seen a decline in popularity as digital platforms continue to gain […]

How AI is Reshaping the Future in Media Artificial Intelligence (AI) has rapidly grown in popularity over the last few years, and it’s not hard to see why. More than 35% of business worldwide have now reported using AI for their daily business and the global AI market is expected to reach USD 1.59 trillion by 2030. With the ability to process and analyze data faster than any human could ever hope to achieve, AI is revolutionizing industries across the board. From chatbots to self-driving cars, tourism to healthcare, finance to media, AI is reshaping the future in ways we […]