Leveraging Media to Build a Thriving Business
In recent years, there has been a significant shift in the business landscape, with Millennials and Generation Z taking center stage as the driving force behind a surge in entrepreneurship. Unlike previous generations, these young entrepreneurs are more focused on starting their own businesses, where according to studies, around 70% of them have a high-spirit of entrepreneurship, more than any other generation in time. More importantly, they are harnessing the power of media and social media to hype their ventures, attract clients, and increase engagement.
For these reasons, let’s explore the rise of Millennial and Gen Z entrepreneurs and their use of media and social media to propel their businesses to new heights. Additionally, we’ll examine how businesses like INDEX Media’s CMYK have emerged as innovative spaces to support these entrepreneurs in creating and refreshing their brands.
Millennials, born between 1981 and 1996, and Generation Z, born between the mid-1990s to the early 2010s, have grown up in a rapidly changing digital world. This environment has instilled in them a unique set of skills, perspectives, and ambitions. Currently, both groups make up approximately 38% of the global workforce and this percentage is expected to rise to about 58% by 2030. However, unlike previous generations that might have favored job security and traditional career paths, there is a higher percentage of Gen Z and Millennials embracing entrepreneurship as a means of realizing their dreams and making a difference in the world.
There are more than 4.6 billion social media account users in the world – around 60% of the human population. One of the defining characteristics of this new wave of entrepreneurs is their skill in utilizing media and social media platforms to build their businesses from the ground up. With a strong understanding of the digital landscape, they have the ability to reach a global audience, promote their brand story, and foster meaningful connections with potential clients and customers.
Social media, in particular, has proven to be a game-changer for young entrepreneurs. Platforms like Facebook (which is the leading social media marketplace for business with nearly 3 billion users worldwide), YouTube, Instagram, TikTok, LinkedIn, and so much more allow them to showcase their products or services creatively and authentically. Through engaging content such as behind-the-scenes glimpses, product demonstrations, and customer testimonials, they can humanize their brands and build trust with their target audience.
Studies show that the work environment for the mindset of entrepreneurs is crucial for success. As the entrepreneurial spirit thrives among the younger generation, businesses like INDEX Media’s CMYK have emerged to cater to those specific needs. CMYK provides services to clients within a creative space that offers comprehensive branding solutions, from the creation of brand assets to printing, and capturing products and moments all within the comfort of DXBlends, a notable Specialty Café resting in the heart of Dubai.
INDEX Media’s CMYK is more than just a printing and branding center; it’s a hub for innovation and creativity. It understands the challenges faced by Millennial and Gen Z entrepreneurs in navigating the competitive business landscape. Therefore, the space is designed to provide a supportive environment that fosters growth and enables businesses to thrive.
One of the core strengths of INDEX Media’s CMYK is its ability to offer end-to-end branding solutions. For entrepreneurs starting their journey, CMYK can help them create a captivating brand identity that reflects their vision and values. This includes logo design, color selection, and other visual elements that establish a unique brand identity.
In today’s digital age, physical marketing materials still hold immense value. INDEX Media’s CMYK is equipped with state-of-the-art printing technology that ensures high-quality prints for various marketing collateral, such as business cards, brochures, banners, and merchandise. These tangible materials can leave a lasting impression on potential clients and customers, setting the business apart from purely digital competitors.
Furthermore, visual content is king, and high-quality product exposure is crucial for any brand’s success. CMYK’s photography and videography services enable entrepreneurs to present their products in the most visibly attractive methods for higher engagement.
With the rise of Artificial Intelligence (AI) and digital resources that have come so easily available, becoming an entrepreneur seems to be the fastest growing choice. While Millennials and Generation Z have set the pace moving more towards entrepreneurship, it’s evident that it also boldly sets the stage as further inspiration for the next generation to come.
National economies are even encouraging entrepreneurship by offering tax-breaks and funding, for in the long-run, it creates more jobs that ultimately increases consumer spending. Even nations such as the UAE, which relies heavily on an expat-workforce, has become the number one nation for supporting entrepreneurships the last two years in a row. This only further proves why business such as INDEX Media’s CMYK, which focuses on helping entrepreneurial youths on their journey, is a role model on how one business can compliment another for the betterment of the nation, and the economy.
For more information, check out indexmedia.ae.
Abdel Rahman Rabie
Senior PR Specialist, INDEX Media