The landing page or ‘lead capture page’ is the single web page that you’re directed to when clicking on the search engine result of your business. One cannot afford to miss out on optimizing the landing page as it’s the first visual impression of your brand to the public, making it an important factor in lead generation.
Since the actions a visitor takes on a landing page determines your overall conversion rate, here are some of the best practices that come in handy when crafting the perfect sticky landing page for your business –
Guide users through the key benefits of your products and services offered from the beginning.
Boost mobile accessibility by creating webpages designed to fit vertical devices so you don’t lose out on potential leads.
Authenticity of reviews matter! Showcase real testimonials and feedback to establish authority.
Retain audience by avoiding the cluttering of links and potential distractions.
Not everyone scrolls all the way, so keep the key information and your hook at the first half of the page to get maximum leads.
Keep content relevant to your brand and establish credibility to what you intend to offer.
Clickthrough Rate is crucial to page loading speed. Keep pages light and easy to load on all devices.
Unlock post conversion possibilities and give users a sense of acknowledgement.
At INDEX Media we implement strategies that work. From engaging content to quality lead generation methods, we’ve got you covered!
If you found this article insightful for your brand, reach out to us today at firstname.lastname@example.org for a free consultation of your brand’s digital marketing needs.