Leveraging Media to Build a Thriving Business In recent years, there has been a significant shift in the business landscape, with Millennials and Generation Z taking center stage as the driving force behind a surge in entrepreneurship. Unlike previous generations, these young entrepreneurs are more focused on starting their own businesses, where according to studies, around 70% of them have a high-spirit of entrepreneurship, more than any other generation in time. More importantly, they are harnessing the power of media and social media to hype their ventures, attract clients, and increase engagement. For these reasons, let’s explore the rise of […]