Our Journal

November 11, 2022
Hook your audience with these CTA Best Practices!

Hook your audience with these CTA Best Practices!

A CTA or Call to Action is the prompt on your web & social media content that asks the user to engage & take action, they come as buttons & links and are often worded in an imperative tone & with a sense of urgency aimed at compelling the user to take a specific & measurable action. CTAs are best when they are concise & some work better than the other, the key being to understand your prospects and the phrases that elicit desirable responses from them. They can be incorporated anywhere provided the marketer knows when & how to […]
August 9, 2022
Landing Page Practices

Landing Page Practices to Make Your Audience Stay!

The landing page or ‘lead capture page’ is the single web page that you’re directed to when clicking on the search engine result of your business. One cannot afford to miss out on optimizing the landing page as it’s the first visual impression of your brand to the public, making it an important factor in lead generation. Since the actions a visitor takes on a landing page determines your overall conversion rate, here are some of the best practices that come in handy when crafting the perfect sticky landing page for your business – Demonstrate Use & Benefit of Product […]
July 26, 2022
Web Accessibility & Inclusivity

Web Accessibility & Inclusivity – Key Tips you should be aware of !

Wondering how to keep your website & social media accessible – well you’re in luck! Accessibility & Equality are one of the main key pillars when it comes to browsing the web therefore, accommodating users with disabilities is a must which allows them to tailor their experience to meet specific needs and preferences while accessing websites. Leading global brands make use of AI powered accessibility solutions like Userway and accessible, making them more inclusive of their audience & cater to them with ease and comfort. Nowadays, Content & Business owners in the UK & USA are required to be compliant […]
June 17, 2022
Top 10 Social Media & Digital Marketing Management Tools

Top 10 Social Media & Digital Marketing Management Tools

Digital Marketing often requires a 360° approach in terms of creating brand content, using proper campaign channels, managing productivity, and keeping track of analytics. While so many marketing experts around the world are streamlining their digital market process and automating tasks through using paid and freemium services from numerous digital marketing solution providers, it can be rather nerve-wracking at times to know which service to use. That is why we’ve compiled a list of the top 10 tools and services we recommend for you to utilize in 2022 to ease your digital marketing experience!   CANVA – GRAPHIC DESIGN Canva […]
June 8, 2022
Best SEO Tips for Better Rankings 2022

Best SEO Tips for Better Rankings 2022

Did you know that Search Engine Optimization (SEO) is one of the most important aspects to your website’s visibility and placement of your brand in the digital universe? When used correctly, SEO of your content contributes in reaching a larger audience and increases your engagement rate. This is what helps you stand out from your competition! However, diving into the world of SEO can be so tricky at times and knowing where to start is the hardest part of all. That is why we put together some of the best tips to consider if you’re looking to boost your website’s […]
November 24, 2020

Content vs. Design

In ads, content is king, in posts, content is king, in press releases, content is definitely king, but is that also the case for websites? We are INDEX Media, a group of creative millennials who are always trying to come up with the most creative content for our clients, but for some reason, always end up picking at each other when trying to decide whether design or content is superior and deserves the most attention. To end this once and for all, we decided to turn this into a survey for millennials and asked our audience what is more important […]
November 19, 2020

Where are the most creative ads seen?

Television, newspaper, magazine, radio, or online, wherever an advertisement is published, it is published to make an impact. It is meant to trigger a feeling, whether it was a feeling of compassion, a feeling of excitement, or even a feeling of FOMO. Advertisements go way back centuries ago and have been used throughout the years to help brands get their message across, enhance brand awareness, and increase sales. Television advertisements in particular were mostly well-received throughout the years and were a very popular form of ads back in the day, and in some areas of the world, they still dominate […]
October 7, 2020

What is your favorite news social media account that keeps you up to date?

There’s no denying that social media has become much more than a place for people to connect. We now live in a time where anyone can be a reporter, and with a click of a button, news can spread across the globe. And due to the simple process of spreading news, sometimes credibility is on the line. In fact, a large number of Arabs actually get their news from Social Networks such as Twitter and Facebook. But among the hundreds of accounts that report news, which ones do audience find the most credible? And how do they establish that credibility? […]
August 9, 2020

Most popular Influencers in the Arab World

Whether you’re into Fashion, Design, Makeup, Lifestyle tips, Recipes & Cooking, or even Marketing & Sales, you are bound to find an influencer on different Social Media platforms that creates the content that you’re looking for. Social Media Platforms have seen tremendous change in the past few years, and have become more than a place for people to connect. Now, we are able to tag along on the daily lives of our favorite influencers and take a close look into their activities, as well as get tips and tricks about different topics. And because the number of people labeled as […]